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dc.contributor.authorGITMAN, LAWRENCE J.-
dc.contributor.authorMCDANIEL, CARL-
dc.contributor.authorSHAH, AMIT-
dc.date.accessioned2024-07-23T05:58:24Z-
dc.date.available2024-07-23T05:58:24Z-
dc.date.issued2024-07-01-
dc.identifier.isbn978-1-947172-55-5-
dc.identifier.urihttp://localhost:9494/xmlui/handle/123456789/2294-
dc.description.abstract"Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond."en_US
dc.language.isoenen_US
dc.publisherOpenStax,Rice Universityen_US
dc.subjectEconomic Systemsen_US
dc.subjectEntrepreneurshipen_US
dc.subjectOperations managementen_US
dc.subjectPromotionen_US
dc.titleIntroduction to Businessen_US
dc.typeBooken_US
Appears in Collections:Business

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