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Introduction to Business

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dc.contributor.author GITMAN, LAWRENCE J.
dc.contributor.author MCDANIEL, CARL
dc.contributor.author SHAH, AMIT
dc.date.accessioned 2024-07-23T05:58:24Z
dc.date.available 2024-07-23T05:58:24Z
dc.date.issued 2024-07-01
dc.identifier.isbn 978-1-947172-55-5
dc.identifier.uri http://localhost:9494/xmlui/handle/123456789/2294
dc.description.abstract "Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond." en_US
dc.language.iso en en_US
dc.publisher OpenStax,Rice University en_US
dc.subject Economic Systems en_US
dc.subject Entrepreneurship en_US
dc.subject Operations management en_US
dc.subject Promotion en_US
dc.title Introduction to Business en_US
dc.type Book en_US


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